Fund Strategy

We invest in the full value chain of sports and entertainment, identifying opportunities that span from the athletes themselves to the industries that support and elevate their influence

Investing in the value chain of sports and entertainment

01

Entertainment & Media

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

New Heights
Good Good
Improbable Media
02

Sports IP

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

Premier League
TGL
F1
Overtime Gaming
03

Consumer Products

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

Feastables
Prime
Candy Funhouse
04

Technology Integration

The global entertainment and media (E&M) industry is experiencing significant growth, with its market size projected to reach approximately $2.7 trillion in 2024 and expected to further expand to $3.4 trillion by 2028, growing at a compound annual growth rate (CAGR) of about 7%

OPN
Flo Health
Investments by Sector

Entertainment / Consumer (40%)

Sports (60%)

Target Portfolio Construction

Constraints

Emerging Sports IP:  Up to 20% of fund per investment. Consumer - Up to 10% of the fund per investment

Investment sectors

Sports IP, Sports Tech,  Entertainment, Media, Consumer Tech, Consumer Products

Latest

Sep

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2024

Part 2: A Fireside Chat with Simu Liu

Simu Liu reflects on this career journey from the little screen to titular superhero, diversity and representation in entertainment, and building his own mission-driven brand in venture capital.

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Sep

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2024

Part 1: The A-List: Asian Artists and Actors Bridging Generations and Geographies

Artists Siwon Choi, Manny Jacinto, and Simu Liu discuss the power of arts and entertainment to bridge generations and geographies, and the growing prominence of Asian culture in the global pop culture zeitgeist.

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Feb

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2022

Sanzo Raises $1.3 Million In Seed Funding

The battle for the increasingly popular frizzy water market in the U.S. is heating up as Asian-inspired brand Sanzo has just closed a $1.3 million seed funding to expand distribution.

Read